Review: Surrounded by Idiots

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Have you ever felt like you were talking to a wall? Or as if people simply didn’t understand you? If so, you’re not alone. Communication expert Thomas Erikson addresses these frustrations in his bestselling book, Surrounded by Idiots, offering a simple yet powerful system to decode human communication: the DISA system.

Before we dive in, let’s clarify something: the book’s title is intentionally provocative and humorous. Erikson isn’t trying to label anyone as an “idiot.” His goal is to help us understand that people communicate in different ways, and by recognizing these styles, we can improve our interactions and avoid misunderstandings.

The DISA System: A Rainbow of Personalities

The DISA system, based on the popular DISC model, categorizes people into four colors according to their dominant behavior style:

• Red (Dominant): Reds are action-oriented, decisive, and direct. They like being in control and seek quick results. Think of a manager who makes swift decisions and confidently delegates tasks. Their strengths include clear communication and initiative, though they may be seen as aggressive or impatient, especially by those who prefer a more collaborative approach.
• Yellow (Influential): Yellows are sociable, enthusiastic, and optimistic. They love connecting with people and enjoy being the center of attention. Imagine a charismatic salesperson who captivates their audience with stories and anecdotes. Their contagious energy and gift of gab make them excellent persuaders. However, their tendency to be scattered and disorganized can frustrate more structured individuals.
• Green (Stable): Greens are calm, patient, and harmonious people. They value personal relationships and avoid conflict. Think of a friend who’s always willing to listen and offer unconditional support. Their ability to create a relaxed atmosphere and natural empathy make them excellent mediators. However, their aversion to change and indecision can be a drawback in situations that require quick action.
• Blue (Analytical): Blues are logical, methodical, and detail-oriented. They strive for precision and perfection in everything they do. Picture a data analyst who carefully reviews every figure before presenting a report. Their attention to detail and systematic approach make them highly reliable, though their rigidity and critical tendencies can create friction with more flexible personalities.

Throughout the book, Erikson illustrates these behavior styles with real-life examples and anecdotes, many drawn from his own experience as a consultant and trainer. These stories, though sometimes simplified, help us understand how each color manifests in practice.

Adaptation: The Key to Successful Communication

The central message of Surrounded by Idiots is that effective communication lies in adaptation. It’s not about changing our personality but learning to adjust our communication style to match that of the person we’re interacting with. Erikson provides specific strategies for communicating with each color, from body language and word choice to conversation pacing.

For instance, when communicating with a Red, it’s crucial to be direct, concise, and focus on results. With a Yellow, we should create a positive, enthusiastic environment, using stories and examples to keep them engaged. With a Green, patience and building a trustful environment are essential. And with a Blue, we need to be precise, organized, and provide concrete data to support our points.

Erikson also addresses the delicate topic of delivering bad news to each color, emphasizing empathy and understanding the specific needs of each personality style.

Final Thoughts: A Valuable Tool with Cautions

Surrounded by Idiots is a practical and entertaining book that offers a valuable tool for improving interpersonal communication. The DISA system, despite its simplifications, helps us better understand communication style differences and adapt to them.

It’s important to remember that the DISA system is just a tool—not a definitive way to categorize people. Most of us are a blend of various colors, and our behavior may vary depending on the context.

Erikson invites us to use the DISA system with responsibility and sensitivity, recognizing human complexity. By understanding the different ways people communicate, we can build stronger relationships, avoid misunderstandings, and ultimately create a world where we feel less “Surrounded by Idiots.”

The book’s success, translated into over 35 languages, shows that the DISA system has resonated with people worldwide. Erikson, with his straightforward and humorous style, has made accessible knowledge that was once confined to the business world.

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